PART 2: EXPERT INSIGHTS
- “How does the way I work affect my chances of success?”
- “How do I make sense of performance data?”
- “Which prospects will have the most potential?”
- “What are the secrets to a winning growth strategy?”
So don’t neglect a customer once they are on board. In fact, you should be giving more of your time to people who already buy from you, than to attracting new clients.
Warren’s final piece of advice is probably the most important – never stop learning new things about your business – and your clients’ needs.
“Look at the make-up of your ‘20%’ clients. Understand the make-up of their DNA. Use that to see how they work; what you can offer them. Then, use that to help you identify new customers who match that type of enterprise.”